- NEW! Increased marketing through a partnership with Valley Home Expo in Northampton!
- Expand your prospect list
- Raise awareness of your products and services
- Increase revenue through sales and leads at the show
- Reasonable rates and ROI
- Meet local customers and engage in conversation
PromotionThis year we are pleased to be partnering with the Valley Home Expo (valleyhomeEXPO.com) in Northampton (March 18 & 19), The Recorder, and The Gazette to promote the shows in Franklin and Hampshire Counties. This local show partnership offers many benefits including a monthly home show column from January-April, broad reach e-blasts, and shared website content. We are also offering a 20% discount if you would like to exhibit at both shows. Additionally we will have a billboard at the Greenfield Rotary during March and April 2017. Greening Greenfield will host how-to workshops on sustainable topics relating to home and garden which attract significant attendance to the show.
Exhibits and Booth DécorIndoor exhibitor space will be available in two buildings with heat, electric, and pipe and drape provided. Single booth space is 8’x10’ with multiples allowed. Some booths may be shared with approval of the Show Team.
We will offer outside 10’x10’ exhibitor spaces as well as spots for larger exhibits and installation. Outdoor spots do not include electric unless special arrangements have been made. Exhibitors will provide their own pop-up tents if needed.
Selling and DemonstrationsThe show is open to all businesses that produce or sell products or services in the greater Franklin County area. There are no exclusive exhibitor rights. Locations will be determined by the Show Team and exhibitors will be placed in the order that applications are received.
Set-up and Removal of Exhibits: Set-up will be Friday, April 21 from 10 am-6 pm and Saturday from 7-9 am. Exhibits must remain until close of show on Sunday at 4 pm and goods must be removed by 6 pm Sunday or noon on Monday.
GroundsParking for exhibitors and customers will be nearby and food will be available outside.
The cost is $25.00 for Chamber members, or $28.00 for general admission. PLEASE RESPOND BY DECEMBER 10, We need a count to make ordering of supplies easy for Deerfield Academy—earlier helps us plan the seating arrangements. All breakfast reservations must be paid by December 14 unless other arrangements are made with the Chamber office. Registration here.
Please let us know if you have food allergies so that we may accommodate your needs.
Thank you to our sponsor Greenfield Cooperative Bank.
Franklin County’s ultimate apple celebration – CiderDays – returns November 4-6, 2016, with three days of orchard tours, cider making workshops and tastings, an apple festival and much more.
CiderDays has grown from humble roots into an internationally recognized event that draws visitors from the US, Canada, and Europe. It features apple tastings, orchard tours, workshops on making sweet cider, cooking demonstrations, fermenting hard cider, and a new cider cocktails workshop this year and more.
Popular features of CiderDays include the world’s longest running hard cider tasting, the Cider Salon, Here, visitors come to taste ciders from local fermenters like West County Cider, Bear Swamp Orchard Cidery, and Headwater Cider, as well as from cider makers from all over the US and Canada. The Salon features over 65 ciders.
There are many free and ticketed events spanning the county all weekend. Event schedule and tickets for tastings and the CiderDays dinner are available for sale online at www.ciderday.org. Advance purchase is highly recommended, as tickets sell out.
Find out all the details at CiderDays.org
Building a simple marketing strategy for small business & nonprofits
Fri. Oct. 7, 9:30 – Noon
Greenfield Community College Downtown, 270 Main Street, Greenfield, room D219 (second floor)
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise.
Join Liz Provo, Authorized Local Expert for Constant Contact, the leading online marketing company with over 650,000 small business and non-profit organizations members, as she helps you learn how to create a marketing strategy that combines email & social media for maximum results.
When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.
Friday, Oct. 14, 9:30 – Noon, Greenfield Community College Downtown, 270 Main Street, Greenfield, room D219 (second floor)
Hosting an event is a great way to create engagement with your business brand, attract new customers, reward current customers, boost awareness, and gain credibility. They can also be a lot of fun when done well. Whether you would like to host a small spa night for your business, or plan a major fundraiser for your organization, there are many facets to consider and decisions to make in order for your event to be successful.
When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal registration experience. Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping you promote your event and streamline the registration process.
Join Liz Provo, Authorized Local Expert for Constant Contact, the leading online marketing company with over 650,000 small business and non-profit organizations members, as she takes you step-by-step through the process of holding an awesome event.
Attendees of this presentation will learn about:
• The different types of events you might run
• Hosting yourself or co-hosting?
• Setting a goal for your event
• Promotion of your event (including a sample promotional timeline and activities)
• How to set up an effective online registration process
• Time saving social media strategies
• Pre and post-event activities you can’t forget
Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.
The Power of the Inbox, plus BONUS session "30 Ways To Grow Your List"
Tips and Tricks for Successful Email Marketing
Tues. Oct. 25, Greenfield Community College Downtown, 270 Main Street, Greenfield, Rooms D119/120/121 (first floor)
Today's marketing choices are popping up everywhere -- between Snapchat, Instagram, Vine, Periscope and Blab along with Facebook, YouTube, Twitter and Pinterest, it’s hard for small businesses to know what works and where to be. And nobody uses email anymore, right? WRONG!
• Email has nearly three times as many user accounts as Facebook and Twitter combined? That’s a whopping 2.9 billion.
• Facebook and Twitter combined make up just 0.2% of the number of emails sent each day, that’s not including spam.
• For every $1 spent on email marketing, the average return on investment is $44.25.
Join Liz Provo, Authorized Local Expert for Constant Contact, the leading online marketing company with over 650,000 small business and non-profit organizations members, as she takes you step-by-step through the steps to discovering, or re-discovering the Power of the Inbox.
• What it really is (and isn’t)
• What it can do for your business
• And the 5 Easy Steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. Get your emails opened
5. Track your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), you will learn the keys to the most effective marketing you can do: email marketing. Join us!
BONUS SESSION: You'll get 30 great ideas to help you grow your mailing list that you can use right away!
"Social Media Basics - What channels + Newest Trends"
The why, the what, and the how for your small business or nonprofit
Thurs. Nov. 10, Greenfield Community College Downtown, 270 Main Street, Greenfield, Rooms D119/120/121 (first floor)
They’re Out There – How Do You Reach Them? You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with social media.
This workshop will show you the value of using social media to reach your customers, members and prospects – plus how it can drive repeat business from your current customers, and how it can lead to new customers, members and volunteers!
Join Liz Provo, Authorized Local Expert for Constant Contact, the leading online marketing company with over 650,000 small business and non-profit organizations members, as she helps you examine the 5 most popular social media networks – Facebook, LinkedIn, Twitter, Pinterest and Instagram – and discuss:
• What each network is about
• What to post
• How often to post
• The business benefit of using each social network
We’ll also look at what comes next: what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
All workshops will take place at Greenfield Community College downtown center.
Please note, for Greenfield Community College facility liability reasons, we will need your date of birth in order to register you. We will contact you after registration to obtain this information.
About Liz Provo
Liz Provo, Authorized Local Expert, Constant Contact
Liz Provo is a digital marketing specialist and owner of Mass Marketing Resources. Since 2001 she has been helping individuals, small businesses and organizations throughout Western Massachusetts develop and execute effective digital marketing strategies. An early adopter of
blogging, email marketing and social media, she has taught hundreds of small business owners and non-profit organizations how to effectively use today's marketing tools to grow their organizations.
An Authorized Local Expert for Constant Contact, Liz is one of only 300 professional marketers across the country contracted to represent the company in educating and empowering small business owners and organizations. Constant Contact is a leading online marketing company based in Waltham, Massachusetts, serving over 500,000 customers in 180 countries, including national partnerships with over 9,500 business. She speaks frequently throughout the Western
Liz resides in Easthampton and serves on the Cottage Street Cultural District committee, and
the Nashawannuck Pond Steering Committee and is the chair of Easthampton's WinterFest.
She is a member of the Board of Directors of the Women Business Owners Alliance as Co-Chair
of the After 5 Social events, and recipient of the "WBOA 2016 Quiet Achiever Award."
Email Marketing Series: Flip Flops, Laptops, Lemonade and Lunch
July 27 & August 3, 9:00 a.m. to Noon
Join us for a FREE email marketing workshop series, "Flip Flops, Laptops, Lemonade and Lunch", sponsored by Constant Contact and the Franklin County Chamber of Commerce. The workshop is facilitated by Liz Provo, a digital marketing specialist and Authorized Local Expert for Constant Contact and held at the Chamber Office. There are two workshops, each is a 3 hr. session and includes a light lunch. Each workshop is limited to 10 registrants so please register early.
July 27 Register Now
In our first session you will learn how to:
- Create a mobile friendly, responsive-design template
- Create a campaign that gets noticed - pre-header text, CAN-SPAM compliance, great subject lines
- Brand campaigns correctly with your logo, colors and photos
August 3 Register Now
In the second session you will learn how to:
- Manage contacts - upload, segment and tag, and personalize lists
- Get new subscribers - Text To Join, sign-up boxes, social media integration, apps
- SAVE TIME - auto share social campaigns (so you can work from the beach!), use pre-scheduling and auto-responder tools
- Understand reports - tracking and interpreting your results
* You do NOT need to currently use Constant Contact for your email marketing, but for best results we recommend that you start a 60 day demo here. (no credit card needed - 100 contacts)
Who should attend? If you're just beginning to use Constant Contact, or if you'd like to brush up your skills, or if you're just interested in what Constant Contact offers - you are welcomed to attend. Feel free to bring your laptop to follow along.
Google Marketing SeriesOnly 37% of businesses have claimed a local business listing on a search engine-that's a lot of missing information. And with 4 out of 5 people using search engines to find local info like business hours and directions, it also means a lot of missed opportunities for local businesses. Join us at the Chamber office for a five part series on getting your business online with these google workshops.
Get Found on Google Search and Maps: August 18
Grow Your Business Online With Google Tools: August 25
Advertise Online Using Google Adwords: September 1
Set goals with Google Analytics: September 15
Create Your Free Website with Google: September 29
All workshops will take place at Franklin County Chamber of Commerce, 395 Main Street, Greenfield from 11:00 a.m.-1:00 p.m. $5 includes lunch!
Franklin County Chamber of Commerce and Franklin County Young Professionals are pleased to invite you to a joint networking event to kick off summer at Greenfield Savings Bank main branch! Join us for food and drinks from the People's Pint, lively conversation, raffle prizes and more all for $5. Thanks to our sponsors: Cohn & Co., The Recorder, and Greenfield Savings Bank.
June 29, 2016, 5:30 PM - 7:30 PM
Geenfield Savings Bank
400 Main Street, Greenfield, MA
RSVP here by June 24th
If your business would like to donate a prize for the event's raffle, please contact us!
Our last breakfast before the fall season will be held on Friday, June 24 at Stoneleigh-Burnham School at 7:30 a.m. This will be our Annual Legislative Breakfast as well as the election of Board officers and directors. The State officials who represent us in Boston are invited, including Senator Rosenberg, Senator Downing, and Representatives Steve Kulik, Paul Mark and Susannah Whipps Lee. This is your chance to learn more about the FY'16 state budget, tax changes and legislation that may affect your business. They will each give a brief "view from Beacon Hill".
Please make reservations by June 17. FCCC members $13 (if prepaid or pay-at-door), $14 (billed) or general admission $16. Call (413) 773-5463 to reserve. Download the flyer here. Space is limited.
We are pleased to have the following sponsors and appreciate their support:
Green River Festival - July 8-10, 2016
Why not include a once in a lifetime event as part of your Green River Festival experience? We have FOUR hot air balloon launches throughout the weekend and rides are available. There’s nothing like floating over the festival and down the valley on a lovely summer evening. Don’t forget the camera.
Hot Air Balloon rides originate at Greenfield Community College grounds and are scheduled for Friday, Saturday evenings, as well as Saturday, Sunday mornings (weather permitting). Flights take off as close to 6 o'clock (A.M. and P.M.) as possible and last anywhere from 45 minutes to over an hour. Of course, the length of the flight is largely dependent upon the winds and weather conditions of the day.
Balloons are visible on site only during above windows. The balloons, due to winds, can only inflate and fly during early morning or evening hours. They do not fly during the day. There is no admission charge to view the morning balloon launches. Festival admission is charge for the evening launches. Visit the Green River Festival web site for fees.
Passengers must be over the age of 10 and in good health. If you are pregnant, recently released from the hospital, have current broken bones or casts you will not be able to qualify to purchase a ride. Passengers under the age of 18 must have parental permission or the parent must fly with them. Riders are accepted at the discretion of the ride operator. All passengers will be required to sign a release form provided at the Festival balloon tent.
Each pilot has a chase crew which follows the flight path of the balloon as best the can on the ground, often limited by bridges and unfamiliar roads. The traditional toast of champagne is a friendly greeting to the property owners who share in the excitement of seeing the balloon landing in nearby yards or fields.
The 2016 Balloonmeister - Paul Sena of Worthington Ballooning
BETTER GREENER LIVING SHOW
Saturday & Sunday, April 23-24, 10:00 a.m. - 4:00 p.m.
Franklin County Fairgrounds - Free Admission
An eco-friendly event combining a home show and green fair that highlights businesses, products, leisure services, green living, and information available in the greater Franklin County area in a trade show setting. Check the Better Living Show website for a list of vendors.
- Get inspired!
- Meet local home and garden specialists
- Find out about new products and services
- Take workshops on home improvements, gardening, green energy, healthy living and more.
EARTH DAY WORKSHOPS organized by Greening Greenfield, click here for complete details. We are pleased to offer 16 workshops on ideas about how to 'green' your home and yard while having fun, and improving your health and the environment! Franklin County residents share their experiences and invite discussion on how we can live healthier and more lightly on the Earth, so that future generations can enjoy life in our beautiful, abundant valley.
Thanks to our April Breakfast sponsors - Crumpin-Fox Golf and The Inn at Crumpin-Fox.
We are pleased that Greenfield Public Schools, through the courtesy of Superintendent Jordana Harper, will host the breakfast in the new Greenfield High School Café, from 7:30 to 9:00 a.m. It is school vacation week so we appreciate the kitchen crew willing to come in to cook and serve. Madison Walker, School Nutrition Director, is planning a delicious menu and looking forward to welcoming Chamber members and friends. Please park near the rear of the building and use the entrance on the east side of the building.
Please make reservations by April 15. FCCC members $13; general admission $16. Call (413) 773-5463