Building a simple marketing strategy for small business & nonprofits
Fri. Oct. 7, 9:30 – Noon
Greenfield Community College Downtown, 270 Main Street, Greenfield, room D219 (second floor)
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise.
Join Liz Provo, Authorized Local Expert for Constant Contact, the leading online marketing company with over 650,000 small business and non-profit organizations members, as she helps you learn how to create a marketing strategy that combines email & social media for maximum results.
When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.
Friday, Oct. 14, 9:30 – Noon, Greenfield Community College Downtown, 270 Main Street, Greenfield, room D219 (second floor)
Hosting an event is a great way to create engagement with your business brand, attract new customers, reward current customers, boost awareness, and gain credibility. They can also be a lot of fun when done well. Whether you would like to host a small spa night for your business, or plan a major fundraiser for your organization, there are many facets to consider and decisions to make in order for your event to be successful.
When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal registration experience. Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping you promote your event and streamline the registration process.
Join Liz Provo, Authorized Local Expert for Constant Contact, the leading online marketing company with over 650,000 small business and non-profit organizations members, as she takes you step-by-step through the process of holding an awesome event.
Attendees of this presentation will learn about:
• The different types of events you might run
• Hosting yourself or co-hosting?
• Setting a goal for your event
• Promotion of your event (including a sample promotional timeline and activities)
• How to set up an effective online registration process
• Time saving social media strategies
• Pre and post-event activities you can’t forget
Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.
The Power of the Inbox, plus BONUS session "30 Ways To Grow Your List"
Tips and Tricks for Successful Email Marketing
Tues. Oct. 25, Greenfield Community College Downtown, 270 Main Street, Greenfield, Rooms D119/120/121 (first floor)
Today's marketing choices are popping up everywhere -- between Snapchat, Instagram, Vine, Periscope and Blab along with Facebook, YouTube, Twitter and Pinterest, it’s hard for small businesses to know what works and where to be. And nobody uses email anymore, right? WRONG!
• Email has nearly three times as many user accounts as Facebook and Twitter combined? That’s a whopping 2.9 billion.
• Facebook and Twitter combined make up just 0.2% of the number of emails sent each day, that’s not including spam.
• For every $1 spent on email marketing, the average return on investment is $44.25.
Join Liz Provo, Authorized Local Expert for Constant Contact, the leading online marketing company with over 650,000 small business and non-profit organizations members, as she takes you step-by-step through the steps to discovering, or re-discovering the Power of the Inbox.
• What it really is (and isn’t)
• What it can do for your business
• And the 5 Easy Steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. Get your emails opened
5. Track your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), you will learn the keys to the most effective marketing you can do: email marketing. Join us!
BONUS SESSION: You'll get 30 great ideas to help you grow your mailing list that you can use right away!
"Social Media Basics - What channels + Newest Trends"
The why, the what, and the how for your small business or nonprofit
Thurs. Nov. 10, Greenfield Community College Downtown, 270 Main Street, Greenfield, Rooms D119/120/121 (first floor)
They’re Out There – How Do You Reach Them? You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with social media.
This workshop will show you the value of using social media to reach your customers, members and prospects – plus how it can drive repeat business from your current customers, and how it can lead to new customers, members and volunteers!
Join Liz Provo, Authorized Local Expert for Constant Contact, the leading online marketing company with over 650,000 small business and non-profit organizations members, as she helps you examine the 5 most popular social media networks – Facebook, LinkedIn, Twitter, Pinterest and Instagram – and discuss:
• What each network is about
• What to post
• How often to post
• The business benefit of using each social network
We’ll also look at what comes next: what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
All workshops will take place at Greenfield Community College downtown center.
Please note, for Greenfield Community College facility liability reasons, we will need your date of birth in order to register you. We will contact you after registration to obtain this information.
About Liz Provo
Liz Provo, Authorized Local Expert, Constant Contact
Liz Provo is a digital marketing specialist and owner of Mass Marketing Resources. Since 2001 she has been helping individuals, small businesses and organizations throughout Western Massachusetts develop and execute effective digital marketing strategies. An early adopter of
blogging, email marketing and social media, she has taught hundreds of small business owners and non-profit organizations how to effectively use today's marketing tools to grow their organizations.
An Authorized Local Expert for Constant Contact, Liz is one of only 300 professional marketers across the country contracted to represent the company in educating and empowering small business owners and organizations. Constant Contact is a leading online marketing company based in Waltham, Massachusetts, serving over 500,000 customers in 180 countries, including national partnerships with over 9,500 business. She speaks frequently throughout the Western
Liz resides in Easthampton and serves on the Cottage Street Cultural District committee, and
the Nashawannuck Pond Steering Committee and is the chair of Easthampton's WinterFest.
She is a member of the Board of Directors of the Women Business Owners Alliance as Co-Chair
of the After 5 Social events, and recipient of the "WBOA 2016 Quiet Achiever Award."