Even the ride to get here is pretty.

Franklin County: Undiscovered Massachusetts

There’s a great little getaway among the hills and valleys of Western Massachusetts. An undiscovered place of matchless beauty that’s steeped in thousands of years of history, Franklin County is casual, unpretentious, and welcoming to all. Whether gazing at views of rolling landscapes and winding rivers, grooving to the music in a funky venue, or exploring charming village shops, you'll find that there’s always more to Franklin County than you ever expected. Enjoy locally-sourced food and beverages, handcrafted treasures, and exhilarating outdoor adventures in every season. Come to unwind, gather with loved ones, and be one with nature—then return home invigorated and inspired. #moretofranklincounty

Download Our Guidebook

Enjoy our videos, one of Franklin County as a whole and another one about fly fishing in Franklin County, produced by TOLD Video of Greenfield, MA:


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What's Happening

  • Adrenaline Rushing at Berkshire East
    By Daniel Hales I took the leap, the plunge, the lunge, the splash, and did four of the fair-weather adrenalized activities at Berkshire East Mountain Resort. You might inf...
    Friending the Covered Bridges of Franklin County: An Under-cover Over-water Investigation
    By Daniel Hales We set out prepared to document mostly creaky and condemned bridges. Not because we’re pessimists, but because of this discouraging introduction in our guidebook...
    Paddler’s Delight
    by Daniel Hales“Have you also learned that secret from the river; that there is no such thing as time?" That the river is everywhere at the same time, at the source and at the ...
    Dreamscaping In Ashfield: Double Edge Theatre
    By Daniel HalesPhotos by Kim Chin-Gibbons & Michael Cohen The Hilltown of Ashfield is flush with farms, orchards, sugarhouses, apiaries, and cideries. But when you’re driv...
    Crossing The Blossoming Bridge
    By Daniel Hales Do you have a favorite flower? A dozen favorite flowers? Want to be horticulturally promiscuous and meet dozens of gorgeous, sexy new flowers all at once? There ...
    Riding The Rails: Canalside Rail Trail
    By Daniel Hales Have you been to the Turners Falls canal -- which I think of as a little slice of Venice in western Massachusetts? I first experienced it on a magical, moonlit s...
    Visitor's Guide To Franklin County Geology
    BY RICHARD D. LITTLEAbove the Connecticut River looking north into Franklin County with Mt. Sugarloaf to left and Sunderland to right Franklin County,  Massachusetts: the wor...
    Reflections on Gravel Road Biking in Franklin County
    BY RYAN BOEDING OF FRONTIER CYCLING TOURS As another season gets closer to an unfortunate close, it is always nice to look back on the short but sweet cycling season that we had...
    Franklin County Biking Paradise
    By DIANE BRONCACCIO What’s more appealing than than bicycling by historic houses and pastures dotted with cows? Or pedaling alongside meandering streams and vibrant fall foliage...
    Nine Franklin County Foliage Destinations
    We invite you to visit Franklin County and take in the stunning fall foliage here. Our rural hills and valleys are mired in red maples, golden oaks and autumn’s changing scener...
"My husband is a motorcycle enthusiast and likes riding the Mohawk Trail"
"The county is peppered with old and new all mixed up"
"An air of peace and tranquility"
"Real community authenticity. Franklin County is not pseudo anything."
"More down to earth, no pretense, real people."
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