Take Franklin County with you wherever you go.
Discover Shelburne Falls video is a tribute to all the merchants and businesses who weatherd two years of Covid, then a major construction project in the village. Now, storefronts are full and better than ever. Become a Champion of Shopping Small, because dollars spent at your favorite small business can add up, making for a more vibrant community.

May 24, 2022
DEERFIELD: The Franklin County Chamber of Commerce Board of Directors has named Jessye Deane its next Executive Director.
Read more: Jessye Deane Hired to Lead Franklin County Chamber
We are getting the new Visitors Information Center in Historic Deerfield ready to open at the end of April. Do you love Franklin County and want to share it with visitors? See below for more details.
The Franklin County Chamber of Commerce is dedicated to keeping our local dollars local and to support that mission, we are proud to announce the Franklin County Chamber of Commerce Gift Card program.
Head to Franklin County and leave life behind for the afternoon or weekend. Take to the rolling hills, lush river valleys, and charming towns of western Massachusetts to unwind. Here are eight transcendent views to start you off. Read more
With Franklin County’s rural landscape featuring more than 75 percent of its acreage in forest and open land, it is no surprise that winter recreation abounds. Whether your destination is a resort or multi-activity facility or a quiet pond, the most rural county in Massachusetts is sure to please. From downhill and cross-country skiing to snowshoeing and snowmobiling, we’ve got your winter adventures covered. Bring your sports equipment and hit one of the many state forest trails, or travel light and check out the full-service options at Berkshire East or Northfield Mountain. Make it a weekend and stay at a cozy inn or rustic cabin and dine out for delicious meals of locally sourced foods and be sure to sample local micro brews, wine, or spirits. Read more